Turning Tables works across the customer journey, from how a venue is discovered and experienced to how its menu performs.
Menu engineering sits at the heart of our work, supported by behavioural science, consumer psychology and more than 25 years of food and beverage marketing experience.
Menu Engineering
Menus designed to perform.
Sales and margin data reveal the menu’s commercial strengths and opportunities. Behavioural science and menu design help influence customer choice.
Recommendations consider:
what to highlight, reposition or rethink
how pricing and descriptions are presented
how structure, hierarchy and visual cues guide attention
Working closely with owners, chefs and front of house teams brings valuable insight to the process. The outcome is a menu that is easier to navigate and works harder commercially.
Brand Opportunity Review
Sharpen what sets you apart. Strengthen its impact.
A fresh look at everywhere your brand lives and breathes, from your website and social media to signage and menus.
Opportunities are identified and prioritised through a commercial food marketing lens, with a focus on strengthening clarity, consistency and differentiation.
Existing brand activity can be refined, or a new direction shaped from the ground up.
Hospitality Marketing
Create more reasons to visit and return.
Strategic marketing support beyond the menu, focused on turning ideas into customer action.
From campaigns and promotions to local area marketing, partnerships, customer communications and loyalty initiatives, activity is shaped around the needs of the venue and its customers.
Support can be provided for a focused project, launch or activation, or as part of a broader marketing program.
Let’s talk about your venue.
Whether you’d like a fresh set of eyes on your menu, a broader review of the customer journey, or help with a specific marketing challenge, tell us a little about what you’re working on.
We’ll come back to you with some initial thoughts and the best next step.